Why we can't stop Shopping

Researchers, consultants and penny pinching-business owners long tried to trade--the art of science into new research methods for the fancy and the return on marketing investment market crunch. Innovation is good, but often we end up in what separating clients to lose money than is the case.

For this you need the basics – in other words, to return to the market.

Whenever I travel to visit marketplaces.Can I watch are displayed under the merchants of the goods and how they affect customers. I take notes on the accounts that moves really merchandise and that does not exist. (I) you have also the photos of Argentina, Lao People's Democratic Republic, Turkey and Mexico, bazaars and hundreds of other places (see the attached as a slide show of sampling).

My travel to one of the lesson is clear: the goods, while user groups and prices can vary, marketing fundamentals have not changed. Preliminary a handful.

In pictures: Around Globe marketplaces

Make its hero.Market shopping bags do not buy brand names, they are buying products. many of these are available in the stands a few feet away from competitors.In such a way as to rule no 1 all of the marketplace: what you have and why it is better quality, variety and the price.

They interact with.Shopping to touch, smell and feel the merchandise.Let, they come from, what it should, pretending as close as possible to own or use what you sell.

Chum water.Once, a moment, San Telmo market in Buenos Aires in the agricultural undertaking, in the form of meat on the packing slip clients pooches. Istanbul carpet salesman enticed to their customers free Cup of tea. Freebies work-and they do not have to break the Bank.

Give them about us.To take action is a step by showing customers how the product is manufactured. Successful manufacturers of Burma and lacquerware silk weavers in Lao People's Democratic Republic to walk out-of-the-box process from raw materials to the purchasers of the good.

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